HoneyBook makes client interaction software for independent professionals. It provides the tools to streamline inquiries, legal contracts, scheduling, payment processing, and everything it takes to serve clients as a self-run business.

Primary goal: Create a new ad and variants to test for performance across channels

Secondary goal: Craft an original ad concept and reinforce internal and external creative partnership capabilities

Idea: What’s the independent professional’s twist on the classic small business “open” sign? “Always open” sign to show the problem.

Shoot: An independent in their regular work life, each with the same bright neon “always open” sign hanging on the top of their office. And on their kitchen table. And on other spaces that show the interference in their life. When they met HoneyBook, all the “Crazy Work Signs” are gone.

Credit: HoneyBook, BORAX