About HoneyBook

HoneyBook is the all-in-one clientflow management platform for independent service-based businesses. By combining tools like billing, contracts, and client communication, HoneyBook helps business owners get organized so they can provide top-tier service at every step. Independents are the backbone of the economy and the heartbeat of local communities everywhere. HoneyBook helps these businesses thrive by empowering them with the tools and resources they need to be successful in business, doing what they love. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $9 billion in business on the platform.

2023 $1 Promo Campaign

Ran the biggest campaign ever in HoneyBook history, Incentivize the member base to share the $1 referral promotion and expand our top of funnel reach using their audiences. To support top of funnel growth, the plan was giving major push for the $1 Promo ($1/month pricing) in the beginning of calendar year 2023, and afterwards sunset that campaign forever.  Capitalize on the timeframe to capture new members and increase HoneyBook awareness.

Success metrics: 200 wins from the new $1 referral campaign

Audience: Members in the premium referral and educators campaign. 

• Existing members in  premium 

• New members who enter premium while this offer is available

Credit: HoneyBook, motion help: Duncan Rogoff