Make Space For You Redbubble Summer Campaign 2020

More than seven months have passed since the World Health Organization declared Covid-19 a pandemic. Hundreds of millions of people have lived through lockdowns. Many have made the abrupt shift to working from home; millions have lost jobs. The future looks uncertain. We don't know when, or if, our societies might return to normal – or what kind of scars the pandemic will leave.

Meet Jan, 2020 Redubble Summer campaign persona. Jan is brand reputation-sensitive, interested in product quality. She buys less frequently however, she has a mid/high AOV (average order value) usually within home decor, wall art, kids apparel. She is looking for a unique combination of things that make her feel creative, connected, and comfortable.

Pandemic life clearly isn’t always pristine, but through Redbubble art she’s able to carve out a uniquely-her space she can feel good about. Redbubble can help to make space for herself.

Jan is working at what appears to be her nicely decorated home office. You see her on what looks to be a Zoom meeting. 

As the shot widens, we realize she’s at one end of a long dining room table. Her side has nice wall art, pillows, a coffee mug, but across the table we see her S.O. with a much less neat space. They are perfectly content with their open chip bags, their collection of half drunk coffees, used napkins, and maybe a dead plant.

This is very timely for quarantine.

Jan is relaxing in bed. She’s got a lovely tapestry or wall arts behind her, some nice throw pillows, and a mug of tea. 

We back away to see her young kid standing near the bed and playing the recorder, drumming on a pot, and showcasing their finest vocal stylings (ahem). she is in full performance mode, but Jan has found a way to make a peaceful nook impervious to even the shrillest of aspiring musicians.

In frame one, we see Jan in a tranquil, lovely space that expresses who she is through art. She is at peace.

In frame two, we back away to reveal a wider shot where all is not well. Her kid has spilled pasta on her white rug, her dog is ripping apart her slippers, science projects and other kid accoutrement cover every surface, and half the couch cushions have been repurposed for a fort. Mom life clearly isn’t always pristine, but through Redbubble art she’s able to carve out a uniquely-her space she can feel good about.