About Redbubble

Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork (artists). We were founded in 2006 in Melbourne, Australia, and also have offices in San Francisco and Berlin.

Redbubble is the home for wild creativity. We want artists, customers, and employees to join us on an adventure. We have a personality that’s fun and welcoming. A personality you wouldn’t hate getting stuck in an elevator with.

2021 Holiday Photoshoot Business Goal:

Get customers - both new and existing - to consider Redbubble as a destination for unique and perfectly personal gifts by resonating with their own interests and seasonal opportunities, cross-selling gifting at the onsite experience.

Primary creative target: Gen X as they are the key gifting audience; but must resonate with Gen Z audiences as well (i.e. a nod of acknowledgment and designs/products that appeal to them)