Reintroduce Yourself Campaign Redbubble 2021 Back To School

With Quarantine beginning to thaw, there’s an excitement about the future. The idea of having a meal indoors with friends, getting on a plane, seeing others, being seen, and simply sitting in the same room sans-mask is downright thrilling. 

But there’s a deeper excitement too: while we’ve spent the last year sharing online, some things don’t translate over Zoom and distance has crept in. Do the people we’ve stayed apart from really know us anymore? We’ve changed over the last year, and we want to share who we are now and how we’ve changed over hibernation. 

That’s where Redbubble comes in. Through adding unique designs to ordinary things, Redbubble makes expressing ourselves easy. This summer and back to school season when friends come over and see our new decor, when classmates check out our new laptop stickers, and when people at the gym notice our new tee, we have an incredible opportunity to reintroduce ourselves to the world.

Reintroduce yourself to the world with unique designs by artists.

A suitcase covered in old, faded stickers. Perhaps they represented past trips. Perhaps they represented past life phases. But they’ve clearly been around a while. We see a hand come in and start adding fresh, new stickers to the suitcase. These new stickers represent hope of things to come: a new identity ready to go on new journeys.

These stickers from Redbubble not only say something about the identity of the person who owns suitcase: they are helping her get excited about reintroducing herself to the world. 

Reintroduce yourself to school with unique products designed and sold by artists.

We see a dorm room with identical products mirrored on each side. The roommates have hung their posters in the same places, placed the pillows identically, and bought the same comforters. However, the designs featured on every item couldn’t be more different. Despite using the same products, we know they’re totally different people based on the designs they chose. They hang a couple posters that reflect their different aesthetics in the first few frames, then at the end they each hang up one poster that’s the same (e.g., a taco poster) and smile. They look dubious about their differences in the beginning, but then smile/high five to indicate that they think their differences are cool. 

Welcome back to school. Express what you care about through unique designs by artists.

A mom and her daughter in a dorm room that’s been pretty thoroughly decorated. But there’s a single blank spot left on the wall. Both the mother and the daughter are holding posters, but you can’t see what they say yet. The mother hangs up her poster and it reads, “No place like home.” The mom beams, the daughter cringes. The daughter then covers up her mom’s poster with her own, and it says something like, “PARTY” The daughter beams and the mom looks a little shocked.