Client: HoneyBook

Role: Lead Visual Designer / Brand Identity Designer

Scope: Full-Scale Visual Language, Web Design, Platform Assets, Social Media System

When HoneyBook launched The Independent Business Podcast—a show dedicated to exploring the science of self-employment—they needed a distinct visual identity. The challenge was to create a standout brand system that felt entirely unique to the podcast’s high-energy, data-driven content, while subtly anchoring back to HoneyBook’s premium ecosystem.

I owned the visual execution from the initial concept to the multi-platform rollout.