About Varo Bank
Varo Bank is an entirely new kind of bank. All digital, mission driven, FDIC insured and designed for the way our customers live their lives. We’re working toward our mission with a team that uniquely and strategically combines banking veterans with technology experts.
The banking experts provide decades of industry experience, and the tech experts can build a mobile app that offers everyone access to premium banking, including quicker access to your money, high-yield savings, and automatic saving tools.
Varo has raised over $992.4m to date, from leading institutional investors and strategic partners including Warburg Pincus, The Rise Fund, Gallatin Point Capital, Harbourvest Partners, Progressive Insurance, Russell Westbrook Enterprises, and Lone Pine Capital. Varo.
Varo. A bank for all of us.
Role: Art Director
Varo MastercardⓇ Migration explainer video
Developed a :30-:45 second video to introduce the migration from Visa to Mastercard in a clear and transparent manner and explain the three simple steps that the customer needs to take.
Provide a step-by-step explainer to help customers understand what actions they need to take
Anticipate potential points of friction and offer peace of mind through this transition
Drive usage to the new card as soon as it is delivered
Motion: Alvin Concepcion Copy: Darren Tang
Acquisition Messaging “Free Bank Account” Campaign 2025
Varo’s mission is focused on serving those who have been previously taken advantage of by traditional banks. Created a social content video to test “Free Bank Account” in external communications and paid advertising to acquire new customers.
Motion: Alvin Concepcion Copy: Brendan Irving
Organic Social Media Content Creation (2023 Holiday)
The holiday season is a time for gathering with friends & family to celebrate cultural, seasonal, and religious traditions. Gift-giving is one of those traditions, so for many Varo customers it’s also a time to balance celebrating the season and continuing to make financial progress. With the festive spirit and those financial realities in mind, we want to celebrate the holidays with our customers while also pressing ahead on the #2 business priority for Q4: encouraging use of Varo Believe as the default spend card.
MARKETING OBJECTIVE: Get Varo customers to see Believe as a primary payment option and encourage product adoption + usage
App Store Screenshots Creation
Ingenious Strivers are people across all stages of the financial journey who are working to realize their full potential. They’re driven by a desire to have confidence in their future and live better with money, and their ultimate goal is to make progress and get to the next level.
RTBs: Varo empowers customers to achieve their financial goals and get to the next level. We want customers to feel confident in choosing to bank with Varo because we help them live better with money and give them confidence in their future.
Paid Advertisement Content Creation
A significant portion of Varo’s customer growth comes from paid advertising in User Acquisition efforts like app install campaigns on the Google App (fka UAC) and Moloco platforms
Brand target: Ingenious Strivers. They are people across all stages of the financial journey who are working to realize their full potential. They’re driven by a desire to have confidence in their future and live better with money, and their ultimate goal is to make progress and get to the next level.