IOW (In Other Words) was I project I created to unite people through imagination. Each participant was given a description of a common object. After reading the description they drew what they believed it was. Although each participant was given the same description, the drawn results all differed which ignited conversations between participants as to why they drew what they had drawn. In total there were about 200 participants. Their work was consolidated into a book.

IOW Q PACK

I wanted to further extend the IOW project to other people. I converted the project into give-away packets that anyone could use to exchange ideas and enjoy  imaginations. The packets were distributed to random people.

The World, The Collective, The Secrets

This sourcebook is a a zeitgeist – a cumulation of topics that address the current state of design. These topics include: the relationship between analog and digital, the cost of higher education, tech-industry buzz words and the media’s greater effect.
Created on behalf of the 2015 class of Graduate Design at California College of the Arts.

Collaboration with: Beth Abrahamson, Brooke Francesi, Elizabeth Hunter, Ekta Shah, Kristina Alford,  & Charles Williams.

ARPEGGIO Brand Renewal 

Brand Development Project, ARPEGGIO.Co, Seoul, Korea

http://www.arpeggio-mms.co.kr

ARPEGGIO is a company that manufactures home goods for the bedroom. I collaborated with this company to redesign their logo in an effort to increase their marketing. The concept is very simple; An 'A' to represent the company along with a comma to represent rest.

This logo is still in use today: http://www.arpeggio-mms.co.kr